Abstract
Communication Literatures indicated the importance of Change agents’ communicative characteristics to their success . Research is needed to support this assumptions specially in Iraq. The main purpose of this study was to determine the relationships between selected communicative characteristics of extension agents with peasants’ implementation level of cotton crop technologies in Shirqat Region–Salah Alden province. A sample of 193 cotton peasants included in the study. six instruments were used for collecting data to measure communicative characteristics of extension agent as perceived by peasants’. Other instrument used to measure peasants’ level of cotton crop technologies implementation. Results showed significant
relationships among research variables. The results also showed a causal–effect
relationship among variables.
